The Toyota Way - the way we do things

The heart of the culture of Toyota came from the founder Sakichi Toyoda, who defined the Toyota precepts as a testimonial to his own spirit, and they have been passed down continuously over generations. To be a Toyota Leader means understanding and utilizing these precepts as a guide and inspiration for your daily job. The 5 values of the Toyota Way represent the essence of these precepts.


To maintain a long-term vision and meet all challenges with the courage and creativity needed to realise that vision.


Continuous improvement. As no process can ever be declared perfect, there is always room for improvement.

Genchi Genbutsu

"Go and See" – Going to the source to find the facts to make correct decisions, build consensus and achieve goals.


Toyota respects others, makes every effort to understand others, accepts responsibilities and does its best to build mutual trust.


Toyota stimulates personal and professional growth, shares opportunities for development and maximises individual and team performance.

Kaizen gives every member the power to make changes to their roles which in turn make improvements in the company. 

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True North - Towards the ultimate vision

True North concept means ultimate vision and this is what we at TLA are striving towards when working together with our customers. Challenge what you should rather than what you can is the key attitude when pursuing the true north vision. TPS true north vision is summarized in the 4 key elements below:

Respect and security for people – Safety first, always, but also engaging all staff to continuously improve the processes and organization – a 'kaizen' culture.

Zero defects –Confirm quality in each step of the process to ensure customer satisfaction and to avoid the waste associated with correcting defects.

One-piece flow, on demand – Just in Time targets that every product manufactured is according to a demand avoiding waste of over production and material stagnation.

100% value-added – Put the customer experience in the center. Eliminate waste and maximize value by continuously improving the processes and adding real value to the product, without delays or static components.

Toyota Material Handling has defined its own True North vision to be 'Zero Muda - No more waiting and waste through seamless flow of goods and data'. Zero Muda vision forms the foundational approach to our new strategy " Quality in everything we do" putting the customer always first and in the center.

Muda is the Japanese term for waste, which comes in many forms, the worst being over production then ranging from motion, inventory, defects, over-processing, transportation and waiting. Toyota aims to eliminate muda in its own operations, and also to work with customers to achieve similar goals.

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